Towards the end of his first one hundred days President Lee announced he was going to resume American beef imports that were stopped when two cows, one American, were declared to be suffering from Mad Cow disease back in 2003. Then all hell broke loose. Massive protests are being held, Lee's popularity is now in the teens, and his entire cabinet has offered to resign. Dang.
At first science was the cause of concern (never mind according to the World Organization for Animal Health, the United States is currently recognized as a BSE-controlled country) but the well documented anti-American, pro-North Korean machine has taken over the protests and turn them into hate America rallies.
The protests have greatly harmed President Lee and any efforts to curb North Korea's mad drive as a rogue nation. What a bunch of bull.