Friday, April 11, 2008

Selective Mexican Cartographic Nationalism



By now all of you probably have heard of the Absolut vodka ad that features the southwestern United States as part of Mexico. The ad claims a perfect world would feature a Mexico with lands ceded to the Republic of Texas and the United States. The lands were transfered under both war treaties and the peaceful Gadsden Purchase.


The First Mexican Empire

Some have brought up how this ad is offensive and compared it to hypothetical ads that feature "lost" Germanys or Russias. There is another factor. The racist-factor of the radical Mexican-coined "reconquista" that focuses solely on American gains. The First Mexican Empire won its expanded all the way to the present-day Panamanian border. When the now-day republics left Mexico to attempt their own federal republic Mexico was too corrupt to stop them. There has been no effort by Mexico to reclaim the lost southern lands. In fact, Mexico is notorious for its brutal treatment of Guatemalan and other Central American illegal immigrants it finds. There is no concern in Mexico about families being destroyed or immigrant rights. The only historical and racial prejudices are turned solely to the north.

Every nation has won and lost lands including the United States. Some schools still teach how the United States stole the present-day American Southwest. Sadly this claim and the many others like it focus on one history while ignoring others (Spain had a claim on all of Mexico and I am sure the American Indians have a valid one too). When a country focuses on the past they are stuck in it. Mexico needs to look forward and realize the future is in global collaboration. By looking in the past the world will continued to be host to hate.

3 comments:

Anonymous said...

Your comment is true. Sadly, many of the world's most vicious and intractable conflicts stem from historical wrongs. This constant rubbing of old sores does no good. It is best to move on. The parties to these conflicts need to understand that what has happened cannot now be undone and that they are forfeiting the future by constanly looking back.

Jasper said...

Why so serieus?

I thought is was just a funny joke from Absolut. Probably this subject is mostly sensitive to you.

Anonymous said...

"Jasper", it is "serieus" because it is false and it is an insult.